Defining Product Design and Its Significance

What makes you pick a brand of jeans and instantly identify its brand? Likewise, you might recognize a handbag from a specific brand just by its design, even if you have not yet seen its logo. Many things influence the designing of each product and the research and development teams spend countless hours picking the best designs. If you need to get the professional consulting for product design Cyprus based, then Online Solutions can help you. Our designing team is making rapid advancements in this regard.

What Makes Product Design So Vital

Every entrepreneur wants his product design to be outstanding. However, what goes behind the product design being unique? How does the design become so exclusive to that brand? Many factors guide in the product designs being specific to that brand’s, and they are:

  • Driven by User’s Convenience: Your product should be easy to open, look, and even use. If it is a smart television or a smartphone, it has to look great. That said, also, when packaging it, you must ensure it does not look drab or challenging to use. If the box in which it comes is difficult to carry around, you are not gaining anything.
  • Cost Efficiency for the Manufacturer: A talented designer from Marketing Works for product design Cyprus will take care of the product’s overall cost. The design of the item should be elevating its fame and user-friendliness. However, it should not be increasing the price overall. The designers will need to ensure the same.
  • Unique Design: Every entrepreneur wants his phone or his tee shirt to be unique. On consulting with the designers, he may come up with newer ways to make it so unique. As an entrepreneur, you will need to consult with industry specialists to get a touch of uniqueness to your product. However, in cases when you cannot go unique, packaging and marketing will have to take over.
Why Should You Focus on the design of Your Product?

It is a matter of now or never, and you cannot afford to delay in making your product special. The users should be finding the product stylish where you can afford to, and yet be happy to yours over others. These are the times when delaying in going for Online Solutions for product design Cyprus based will save you. A slight change in the product’s form or shape, color or size might influence your business figures drastically too.

Top Proven Ways of Digital Design That Will Boost Your Business 1
Top Proven Ways of Digital Design That Will Boost Your Business

Look around and you will find attractive billboards, posters, and banners dotting the cities. Some of these may be abstract, some direct and some just eye-catchy. If you are looking for a top firm offering digital design Cyprus based, you may look at Online Solutions. We are a new-age digital marketing and designing firm. We have a talent pool of designers and visualizers working for the boosting of the clients’ business.

How will these attractive posters work for your business? Let us see here.

  1. Create the Perfect Brand Identity:

    If you are starting a new brand or possibly planning to expand your existing company, you need to work on graphics. Hiring a proper graphic design firm for creating the brand image is vital. It will make your company get recognition and help in improving the recall value of the business.

  2. Improve Employee’s Pride:

    If you want to improve the employees to feel proud of being in the firm, you need to establish a brand image. Graphically designed interiors and corporate merchandise all add to the rise in this feeling.

  3. Better Visual Impact:

    Are your posters generating interest? Are your billboards fetching your ROI? If not, then hiring the best firm for digital design Cyprus based will be essential. We create stunning and visually striking ads for all media. From print media to digital space, your brand will be catchy.

  4. Time-Saving:

    In these times, you must make a better impact in the hearts of your clients at the earliest. Since you get tough competition everywhere, you would need to produce superior quality designs. A proficient digital designer will be aware of the best sizes and resolutions along with the format for all the graphics work. He or she will also be knowledgeable of the designs that work and create a sensation. In short, the turnaround will be at the earliest to make your brand at the pace with the rest of the competition.

  5. Affordable:

    Ideally, a proficient graphics designer knows how to make the best and the most appropriate graphics in bast possible packages. They will also ensure the formats and the designs to be creating that same appeal and give you that return you need.

Only go for professional firms like Online Solutions, the best digital design Cyprus based, for getting graphic designs to suit all campaigns. Our designs are ideal for digital marketing and traditional marketing services equally.

How can Graphic Designers Help in Publication Work 1
How Can Graphic Designers Help In Publication Work?

Many people assume that graphic designers only make posters or banners for the promotion of a business. However, the fact is, graphic designers do a lot more than that. They create magical and visually compelling publication designs too. They are vital for e-publication makers as well as print media publishing. Whether you are a budding author or an e-magazine editor, you can now have stunning covers, book covers, and layout. This is why you will benefit from the publication Cyprus based firm, Online Solutions Their in-house team of designers has the tools and know-how to create the best designs for you.

What will the Designers Offer?

Ideally, modern design will be adapted in the software tools like Adobe Illustrator, Photoshop, Corel Draw, CAD, and more. This will help him or her to design better. The designer will, at first, understand the author or the editor’s requirements. Based on it, they will offer a portfolio of designs. If they find the designs to their liking, they will proceed. From offering artwork layout to the cover page and center page spread, the designers look into all aspects. These are crucial to the success of the publication Cyprus based.

Why is it Necessary today for the Publishing Houses?

Modern e-mags are aplenty, and this is why it is necessary to stand out of the league. The only way to be outstanding is by coming up with designs that not just look special but are witty at the same time. The readers might find the glossy pages beautiful, but a bad artwork can ruin it and not even allow the readers to touch the book again.

The designing firms have strategists, content specialists, artists, and even designers working for creating unmatched designs. Whether it is a leading magazine design or a cover for an e-book, these firms are adept at creating any of them in a very short time. Companies like Online Solutions have all the necessary understanding and proficiency in designing with great efficiency.

Not just publishing houses, but also firms producing yearly reports or white papers, or fact sheets and research studies, rely on these publication Cyprus based firms. The requirement is high, and it makes sense to use the best quality paper, perfect layout, and ink to produce the finest prints. After all, designs conveying the message should not be cheap and most definitely leave a lasting impression in the minds of the readers.

Graphic Design Trends
Get Ready For The Crucial Graphic Design Trends For 2021

As the year 2020 ends and the 2021 dawns in a few days, we are all set to witness a revolution in the designing world too. 2019 so far is about bold strokes and avant-garde in style. The upcoming year will witness more changes but in a subtle manner.

If you are planning to go for your designing needs to a firm in graphic design Cyprus based, like Online Solutions, you will notice these changes. What are they? Let us enumerate more here:

  1. Au Naturel! This year has so far been all yellows and blues everywhere, from logos to websites. However, 2020 will be all about softer pastels and muted colors. These palettes will be a soothing breather from those vibrant yellows, greens, and reds we have seen so far.
  2. Be Original: You always want fast results and hence resort to Stock images from the Internet. The modern designers are ready to make waves with original designs. These designs can be abstract, and they have an aura of being intellectual at the same time. You can rely on this trend to be every creative designer’s dream come true moment.
  3. Bold Fonts Make a Comeback of Sorts: Yes, we have seen this phase a couple of years back. It is making a comeback and how! The designers are now laying the impact of using them on a solid or textured background for maximum effect.
  4. Use of Flow Lines and Shapes: This is a trend every designer offering graphic design Cyprus based on will be embracing this 2020. You can expect lines to give fluidity and add that imaginative streak to the thoughts. There will be no limit to the extent the designers will go using these in backgrounds on muted color palettes.
  5. 3D Realism Remains Firm: You can rest assured that your now-favorite 3D images and designs remain. They have received love and appreciation in 2019, and yet, the trend will continue in 2020.
  6. Bling with Metallic Shades: From packaging materials to invites, gilt finish on anything will be more prominent in 2020. You will notice a metallic sheen like anything on the designs.

Whether you are seeking a revamp for your products or websites, wait until 2020. The year promises a plethora of positive trends you can get from the reputed firm Online Solutions, offering graphic design, Cyprus based just for you!

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5 Points That Make A Successful Social Media Strategy

What makes a good social media strategy and how to put it together? We’ve got a couple of tips for you, based on our experience at Online Solutions:   

1)        RESEARCH 

The most fundamental element of a successful social media strategy is RESEARCH. Without researching what your client does, their industry, and world topics, your strategy will be bland and you’ll have a hard time handling it. 

2)        ENGAGE 

A good social media strategy should always include dedicated posts and time for interacting, asking questions and connecting with the audience you’re trying to reach.  

We’re at a point where engaging with your audience should be e a KEY element in growing your network. 

How to engage? 

              Questions/polls on stories 

              Liking other pages’ content 

              Following other pages 

              Tagging other pages 



Defining clear goals before you begin building your social media strategy will help you keep track of progress, and identify points at which you may need to ramp up efforts. 

4)        STAY RELEVANT 

Post about relevant world subjects. Make sure that this suits the brand first. Sometimes when you are planning months before you may forget about doing a post about how great the weather is that day, or how you plan to tackle the new covid-19 restrictions in your country. Make sure that even though you do have a social media strategy in place, you keep space for these random posts/stories that you will need. 


Every social media strategy should include the measurement and analysis of your progress. The most important data to look at is reach and engagement.   

At the end of the day, you cannot begin your social media journey without having a strategy in place. And remember that that strategy will change along the way, and that’s OKAY. It should change! 

If you are looking for experts in putting together a social media strategy, get in touch with Online Solutions. 

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4 Creative App Marketing Tips For Entrepreneurs

Marketing is an essential part of reaching out to your customers, whether it is for products or newly designed apps. You can create awareness amongst your customers about the company’s new apps through promotional messages or blogs. Moreover, the organization must also seek the best marketing strategy that will work great for promoting your app. Companies need to get their apps designed by experienced professionals. One can take apps Cyprus service from renowned company Online Solutions. Let us now see a few critical app marketing tips.

Go for Influencer Marketing

Influencer marketing is one of the best ways to market your apps. They have a large audience spread across the globe, and you can reach millions of people in a short time. Moreover, the influencers can state about the use, benefits, etc. of your apps. It will help potential customers to know how your company’s app can prove useful for them.

Leveraging Your Website

If you already have your company’s website that is functional and mobile-friendly, then it can prove as a great asset to promote your app. Nowadays, customers are tilted towards app shopping so if you have a company’s app, it will prove beneficial to reach out to every type of audience. You can promote your app through a pop-up or dedicate a section of your website for it. Companies based in Cyprus can avail apps Cyprus service from renowned professionals.


Another great way to increase your app insights is through SEO optimization. You should opt for SEO services for your website that is promoting your app. Even relative keywords and backlinks to your app can also encourage the audience to download it. This marketing strategy will always keep you on the top of the Search Engine Rankings.

Social Media Marketing

The Companies possessing a tremendous social media following can also promote their apps through social media platforms. You can dedicate a blog for the same on Facebook, post an ad, pin it, or use the sponsored Ads on Instagram. All these considerable marketing ways will help you to reach out to the maximum audience and without spending any extra money.

App marketing can become easier if companies follow a strategic plan. IT will help the customers to know about the presence of your app in the market. The brands based in Cyprus looking forward to affordable and quality apps Cyprus service can reach out to the professionals at Online Solutions Cyprus.