FBA account
What is needed to open an FBA account?

Fulfilment by Amazon or FBA is one of the ‘hot topics’ in the online business world. But what is it, and what do you need to open an FBA account?

Fulfilment by Amazon basically means that you are responsible for finding/creating your product and listing it, as well as making sure they are always in stock – if you want to! And Amazon takes it from there.

Amazon is responsible for storing your products, handling orders, shipping the products, and updating your inventory numbers, as well as a few more things, discussed later on in this blog.

But here’s a question!

What do you really need to open an FBA account?

Let’s take it step by step.

Are there any requirements to open an FBA account?

I guess, there’s a simple way to put this:

If you have a product, if you have some money saved and if you educate yourself on FBA you can create an FBA account – and make it successful.

There is no requirement that will stop you from creating this account, you’ll just need to have the above objectives in mind – in order to benefit from it!

What I mean by ‘if you have money’ is that FBA is costly. So you are basically paying for the quality of service you get – which is good!

And what I mean by ‘educate yourself’ is basically what you are doing right now – before starting off with FBA, make sure you fully understand what it is, what your responsibilities will be, what Amazon will offer, and if you will benefit from it enough.

To create an FBA account, you need:

  • A product (before you start creating this online stream of income – you probably have to think about a product that is compelling enough for someone to buy – more on this later)

 

  • Amazon Seller Central account (this account basically allows you to list items on Amazon, manage your orders, and change anything you’d like on your listings. There are two types of sellers accounts.)

 

  • UPC (A UPC [Universal Product Code] is a set of numbers [code] that basically works like your product’s fingerprint. UPC’s are used to identify and recognize products in the Amazon storage spaces and listings.)

 

  • Good quality pictures (This could not be stressed enough! What’s the first thing you notice when you check out a listing for a product you wanna buy online? The first thing I check is the product itself. And given that we are viewing this product online, the most realistic way to understand how the product looks like, and if it suits us, is to check the photos. It is maybe one of the most important aspects of your listing. Photos from different angles, close-ups, real and good quality photos will not only help you gain the trust of your customers but also give you higher chances to convert.)

 

  • Very thorough and clear description (Think of your description as a match to the photos you provide. Given that the images must be of great quality, so must be your description. What does a good description look like? For starters, descriptions should give the reader a complete verbal picture of the product. Make sure you state the dimensions, the special gadgets your product may have, everything! Optimize your description using keywords people already use to search for products such as the one you offer.)

Think of it this way: what we aim for is to make the potential customer as comfortable as they can get with our product online. This way, they are encouraged to purchase it. And the way we achieve this is by Giving Real and valuable Information about it! 

The benefits of an FBA account!

So why would anyone want to create an FBA account? Well, if you have ever tried drop shipping or fulfilling orders before, you probably know how unbelievably time consuming the whole process is. You must keep track of your inventory, take care of shipping, handle returns, etc.

Since Amazon takes care of the ‘hustle’, this means that you have only one focus point: to sell! You’ve just given yourself some more free time. And in the entrepreneur world – free time often means innovation & more money!

FBA helps you save yourself the worry and stress of fulfillment.

And actually, with FBA you give your customers a better experience.

Some of the most notable perks of FBA:

  • Products are safely stored and managed.

You ship your products to Amazon, and they sort out your inventory. Amazon has a total of more than 170 warehouses and the status of reliable service. Therefore, you just got rid of worrying, there is no losing your products, and in the unlikely scenario that this happens, you will get a refund.

 

  • Customer Service

Amazon basically makes sure that the customer has received their order. They take care of the returns and any questions from your customers. You will also get any feedback given to Amazon by customers, which you are free to use for improvement!

 

  • Delivery is fast.

Amazon takes care of the shipping process for you. Given that they have so many warehouses scattered around America and Europe, delivery is fast and efficient, because the products ordered get shipped from the closest available warehouse.

 

  • Amazon’s multi-channel fulfillment

Basically, Amazon integrates perfectly with BigCommerce and gives you the opportunity to actually sell on other channels. Therefore, if you choose to sell from another channel, Amazon will still deliver and fulfill your orders.

 

  • Amazon speaks to the customer.

The 24/7 customer service is a huge bonus! This allows your customers to remain happy by being able to reach out to Amazon whenever they want to and get great service and help.

 

black and brown boxes on top of each other in big storage area

Is FBA for everyone?

Truth is, we did make it sound as if it is the easiest thing in the world to pull off, but, managing FBA requires good organization skills, a good amount of studying all the guidelines from Amazon, and lots of consistency (for success).

To take full advantage of FBA, you should consider a few things. As we said before, selling a product people care about is a must for success. I mean, sometimes, it seems like it’s obviously the best product anyone could have. But actually, if there is no demand for it, the business will probably go a bit sideways.

But how can you reduce the likelihood of this happening? Market research.

Make sure you know who hangs out on Amazon and make sure you know who would be interested in your product.

Other than that, I’m sure there might be an eye-roll from your side here, but – marketing and advertising are vital if you are not an already established brand. If your product is new, or your brand is just in the beginning of getting recognized, you have to let people know who you are and what you do! I know this sounds obvious, but for marketing to be successful it must be done correctly.

And last but not least, you might have to look into the cost of the FBA plan. Amazon aims to store your products for some time, and then ship them. Therefore, if the shipping doesn’t happen and your products are just taking up space in the warehouse, there is a higher cost of storage.

This might be a good reason to make sure you start off small (inventory-wise) and make sure your product is appropriate for the season, and the demand.

And as always, some research goes a long way…

So here are some sites giving you a deeper understanding of FBA and its operation:

 

 

How to choose the best Lawyer in Cyprus

You might want to hire a Lawyer or an Attorney for many reasons. In Cyprus, a small island as we are, it almost seems as if everyone knows who the good lawyers are.

But with this industry exponentially growing, there are so many new and hungry people in the game, making the list of lawyers to choose from, much longer.

If you are a business owner, you might need a lawyer if you are facing a lawsuit, or if you need legal advice for various issues (i.e. preparing taxes, etc.)

In addition, within a business, a lawyer and an accountant can work alongside each other to give valuable advice regarding legal issues in the business world, like changing a legal structure, etc.

If on the other hand, you are an individual just in search of advice regarding a law-related issue, you still need to make an informed choice.

So, the most important part of choosing the right lawyer is to identify what type of legal issue you are facing.

Thus, we will give you three simple steps to deciding who’s the right lawyer for you.

Specialization of lawyer

Given that you have identified your situation and why you need a lawyer, it’s now time to get more specific with your search.

There are many different types of lawyers with different specifications.

Some of which include:

Lawyers of specific fields are experts in those fields. This is obvious, but the importance of it should not be underestimated. You can use your specific situation and do some research about what type of lawyer you will need to hire.

With this, you will probably have a list of lawyers or law firms located in Cyprus that match your case.

But how do you narrow down your list?

Authority of lawyer

Now it’s time to reach out to the best of the best, for your case. This means you’ll need to ask around. Maybe if you have someone who has been through what you are going through or an accountant that has worked with lawyers in the past, they can refer someone. Sometimes asking around can be indeed helpful.

In the case that you don’t have anyone to ask, you can always browse a lawyer’s website. Usually, websites provide all the information you will require, to decide if you’d like to arrange a meeting.

Sometimes Law firms/Lawyers have a Litigation tab in their menus, which might give an overview of some of their cases. It would be helpful if you scanned through these pages and read the cases these lawyers have taken on. Are they similar to yours?

Contact

After having 2 or 3 lawyers in mind, you’d want to contact them in order to set up a meeting.

With the pandemic, maybe most communication will happen virtually, but calling the lawyer is the first step in creating this business relationship.

You can always have the meeting talk about the situation, and clarify if they can indeed help you, before committing.

Making a wise and specific decision will benefit you in the future and might even relieve you of a lot of stress.

So, throughout your selection process, be thorough and make sure you are relying on valid sources for the information you obtain.

At Lawyers Cyprus, we aim to give you all the information you need before starting off your developing project.

For any further questions regarding the Lawyers listed on our site, feel free to contact us via email at info@lawyerscyprus.com.cy, or call us at +70001710.

Influencer Marketing In Cyprus

Firstly, what is Influencer marketing? Simply put, influencers are people with a a large number of followers on social media, endorsing products. They give their (honest) opinion about a product that they have used, in an attempt to ‘influence’ you to buy it. If you are not influenced to buy it, you are at least influenced to follow the brand. Already, by this, the brand has obtained a potential new customer. And in Cyprus, influencer marketing is KEY! 

According to netjury.net, 90% of marketers have planned an increase in their influencer marketing budgets, and 49% of customers have said that they rely on influencers’ advice. 

As a marketing agency in Cyprus, we have realised and understood the importance of influencer marketing for our clients.  

This is why, as an agency, we offer special packages for our clients  

Why would you use influencers in your marketing strategy in Cyprus? 

  1. Drive brand awareness and get real results  
  2. Cypriots believe the honest reviews of their peers 
  3. Access to a specific target audience  
  4. Measure the effectiveness of a campaign 
  5. Personal relationship between you and the brand, via the influencer  
  6. Gain access to User-Generated Content (UGC)  

People trust people. And sometimes, it’s hard to see or relate to a person behind a brand. By using influencers to endorse your brand, finally they can relate to a person.  

 

Why Email Marketing is the Best Digital Tool in Cyprus

Email marketing was one of the first forms of lead acquisition digitally. In Cyprus, email marketing is primarily used to send a promotional message to a selected audience of recipients. It is also used for informational messages, like when something new is coming, or when there is a new offer.  

So, why is email marketing a good digital tool? It is a good tool to reach your audience, create an impact, and ensure that their opinion of your brand is understood. And, one of the best things about it, is that is Is free. Of course, if you pay, you do get better benefits, just like with anything.  However, if you don’t have a budget, you can still reach your audience through emails without paying.  

According to Content Manager Institute, 87% of companies use emails to bring information to their clients. It is the third most used online channel, after social media & websites.  

Many brands create email marketing strategies, to have a complete plan for emails. There isn’t one industry that should not partake in email marketing. It is considered a must now.  

As a marketing agency in Cyprus, this is a service that we offer.  

A list of email marketing services that we offer at Online Solutions to our clients are: 

  • Newsletter design 
  • Newsletter copywriting 
  • Email strategy 
  • Mass mailing campaigns  
  • Transactional emails 
  • Informative emails 
  • Campaign statistics report 
     

Finally, email marketing allows you to analyze the behavior of your subscribers: the analytics you can retrieve from your email marketing is very useful to your marketing strategy.  

For a good email marketing plan, get in touch with us.  

3 Types Of User Generated Content That You Should Be Using

For those of you who aren’t aware, user-generated content (also known as UGC) is content related to your brand that’s created by someone else – e.g a customer or a client. It is content from the user, for the user!  

 It could be anything from an online review to a tagged post or story on Instagram (photo or video). USG is more popular on social media, and is something that most of us are guilty of doing – sharing information about a business online.  

We’re going to look at three of the best types of user-generated content that you should be using in your marketing strategy. USG have proved to be an asset for marketers and provide us with extra content to use.  

1. Content from social media 

On social media, the reality is, UGC sells. When people see any content that is posted by a user or someone they know, they tend to get influenced by that content. It feels more personal.  

This content can be used strategically by brands to gain a large volume of customers. 

For example, take this post from Airbnb.com: https://www.instagram.com/p/CQI34_ttmmy/  

They are promoting a cottage using a UGC image from https://www.instagram.com/blackheathartistcottage/ . From this post, you can feel the connection to the cottage, and the personal touch behind Airbnb because they have chosen to use someone’s photo. Someone who has actually visited the cottage.  

Within the hospitality and F&B industries especially, UGC is key. 

2. Reviews & Testimonials 

Online reviews are essentially the internet’s version of ‘word-of-mouth’. It is the other popular type of UGC.  

Online reviews help other customers know about the brand before visiting.  

Spots on Booking.com rely heavily on reviews, for example. Most people, once visiting a place they have booked on booking.com, are very likely to write a review about their experience. Likewise for restaurants, and even stores.  

For the good reviews, a great idea to use this content in your marketing strategy, is by screenshotting them and sharing them with your audience. Show them the great things that people have been saying about your business. It is a win-win.  

3. # Hashtag campaigns 

Hashtag campaigns are promotional events carried out primarily on Instagram (can be done on Facebook too). 

Simply put, audiences use a specific hashtag used by the brands to display their products and reliability. This is used to prompt engagement between the brand and the user, and it’s also a perfect way to get UGC.  They can be seen as online word-of-mouth campaigns.  

 To wrap it up, User-generated content can be seen as one of the best forms of content marketing.

5 Reasons Hiring a Marketing Agency Is The Way To Go

The same way that you want customers to trust your brand, marketing agencies want you to trust them.  

Some struggle with understanding why hiring a full-service marketing agency is necessary. Apart from the fact that we live and breathe marketing, of course.  Or why it is better than hiring someone in-house who will be there with you. 

So, we are here to clear that out for you. As a marketing agency ourselves, we can highlight the benefits of hiring a marketing agency.  
  1. Almost 24/7 support and communication with our clients. Available also on weekends and evenings. If you hire someone in-house, they are simply available during working hours.
  2. We know brands, and we understand brands. Having worked with over hundreds of brands, we know what to do and what not to do. Hiring someone in house, they may have experience with just 1 or 2 brands. Our experience tops that by a lot.  
  3. Full team. You are hiring a team, not a person. Therefore you are hiring many brains, many ideas, and a LOT of experience, for the cost of hiring one person in-house. Need we say more? 
  4. Constant new ideas and updates. Since, as stated before, we work with some many brands, we also get ideas from others. We can implement something that works for one brand, into your brand too. Which may have been something that you never thought about before. We bring you something new to the table all the time.  
  5. Good talent. We don’t just hire anyone to work with our team. We make sure that we are hiring the best – so essentially, you are hiring the best.  

When it comes to hiring an agency in Cyprus, we admit that the competition is high. There are agencies opening up everywhere. So how do you choose the right one for your brand? The agency is experience, and client portfolio.  

So, if you are looking for a marketing agency with experience and a large client portfolio, then get in touch with Online Solutions!  www.onlinesolutions.com.cy/contact-us/