As a restaurant owner, deciding on whether or not you should create your own website (in the form of an ordering system) can sometimes be a bit confusing. You might be thinking “Wolt and Foody are perfectly suitable for me at the moment”. And we are not saying otherwise.
However, before making the decision to ditch creating your own ordering system altogether, we suggest you look a bit more into the benefits of it and evaluate your current situation!
The process of researching this stuff can be overwhelming sometimes since the internet is filled with more information than we can possibly process all at once.
That’s why we created this post, using our experience and expertise to help you make an informed decision.
First things first, what’s an online ordering system?
Quite simply – an online ordering system is a platform that allows your clients to order your food online. The customer places an order and you get notified of their order, as well as all the specifics you’ll need (address, name, etc.), on your machine.
What’s in it for you?
1. 0% commission – all the revenue from the order is yours!
Given that you will create your own online ordering system, you will basically need to pay nothing to no one every time a customer orders from your website. No commissions per order, nothing. The only extra cost you will have per month is a €60 fee – for running the website, and your delivery costs.
Needless to say, that if you have a respectable number of orders per day, your revenue will exceed your costs by a very very significant amount.
2. Loyal customers
When people order food from your restaurant, through a third-party provider such as Wolt and Foody, it’s safe to say that most people will associate a great customer experience with Wolt and Foody, instead of your restaurant. This means that even if customers are happy with your food and everything, you are sharing customer satisfaction with the ordering system of the third party.
If you look at this from the customer’s point of view:
“Foody and Wolt and other ordering system companies, are so cool!! They connect us with so many restaurants!”
And that’s why they’ll be back to order from Foody again and again! But guess what? Foody and Wolt have a thousand more options for customers to choose from. And this is where the risk comes in for you. They might be browsing through Foody and skip your restaurant just because they have a thousand more distractions.
On the other hand, once you create your own ordering system, and use effective marketing (i.e. giveaways, coupons, etc.) to market it to your clients, you’ve got control. The way we make sure you’ll have returning customers is by creating ordering systems that are easy and fast to use. We want to make the process as effortless as possible for your client. This, combined with great execution of the food and delivery, will make your customer happy. But this time, you get full credit for their satisfaction. There is no Foody or Wolt in the picture. Therefore, the customer creates an association of a great experience, with your brand. This means you are far more likely to see that customer in your ordering lists again and again!
And this is loyalty. And as you probably know, it is invaluable for a business!
3. Creating a contact list
Contact lists might be one of the most attractive aspects of creating your own ordering system. When people order something from your website, all the information they choose to share is for your company.
You have client’s names and email addresses and phone numbers if they choose to. This means you have the ability to actually message them and market your special deals, or monthly giveaways, etc.
We cannot stress how important this is for a business. Imagine having a contact list of 200 people, which will be informed and REMINDED of your services every couple of days, or every week.
How many times did you see an ad, or got a message from one of your favourite restaurants, and it just sparked your appetite for that specific restaurant? And you ended up a few hours or days later ordering their food?
Well, that’s the power of a contact list!
You remind people that they have you as an option!
4. Cyprus is tiny!
The reason we are listing this as an advantage is that being a very small island, we can target more people easier. If you own a restaurant in Limassol, and just offer delivery in Limassol, we can create your website and optimize it to target and rank for people looking to eat in restaurants in Limassol!
Therefore, this great specificity that comes with effective SEO and a specific target market, can help you reach the right people easier.
Does having your own ordering system sound appealing to you? Are you tired of paying high commissions to 3rd parties? Do you want to explore your options?
We’ve had a lot of experience in creating online ordering systems for many of our clients. And we know how to do it the right way!
If you think this is something that would suit you, don’t hesitate to give us a call or email us!