With the rapid changes in social media, as a marketer you should always be looking out for what’s new. Especially in Cyprus, where we have such a small community. Trend-setting is easy to follow!
As a brand, you constantly want to be bringing in new traffic, and the best way to do that is to be relevant. Be up-to-date with what’s happening on social media, and what’s trending.
Since things are changing and growing so often though, how do you stay up-to-date?
- Follow influencers to stay up-to-date – they are trend-setters and trend-followers.
- Sign up to informative marketing websites , such as:
Some might ask – why are trends so important?
Trends make you relevant, they make you engage with your audience, and they show a personal side to a brand. Showing a personal side to a brand is always so important.
For example, according to www.hootesuite.com, “face-to-face guidance from product experts is the driving force of Clarins’s retail sales and profits. When stores suddenly closed, they needed a new way for customers to consult with Clarins beauty advisors.”
However, if you’re no good with keeping up to date, get someone who is! As a marketing agency, we are always keeping up with the latest trends on Instagram, Tik Tok and Linkedin. So anything you don’t want to do, we do it for you! If that sounds good, then let’s chat! Get in touch: www.onlinesolutions.com.cy/contact-us