What is web design?
Web design includes the looks of a website.
Just like a house is designed to look pretty and be practical so is a website. Web design includes everything from the content on the website, the layouts, and apps used to make it look the way it does, from the images, videos, fonts, and colours used, to the navigation throughout the website, the backlinks, and internal links.
If we were to put it more simply: web design is the visual characteristics of a website and the way you experience it as a visitor.
Does web design need knowledge of coding?
If you want to pursue web design as a career you might be better off learning code and getting comfortable with it. Code allows you to go above and beyond the limitations of visual builders and editors provided by website builders.
Code in other words gives you the flexibility to make a website look exactly the way you want it to look and also gives you the ability to resolve any technical issues or defaults you might come across when using visual builders.
In addition, most jobs today expect you to know how to code as a web designer.
Your website is the face of your company.
If you think about it, the design of a website either attracts or repels a visitor.
In the digital world, we live in, you show people what your business is all about through means of social media, either through a YouTube video, a page on Facebook, on LinkedIn, a blog post, or a website.
Mainly, however, your website is one of the first things someone will check out when they hear about you or if they want to do business with you. Of course, this varies, depending on what exactly you provide.
But your website usually includes all the information about your company, your brand, or possibly you as an individual (if you are a freelancer).
Your website also gives an outline of the services you provide and the mark you aim to leave on the world (your vision/mission).
But how do you communicate information effectively through a website?
For starters, coming up with your website written content should be one of your priorities.
If you aren’t someone with the skillset to write in a way to attract and inform a visitor, or possibly sell something to them, then you might want to find a person specialized to do this. This skill is recognized as content writing or in some cases – when attached to the goal of a sale or an action – copywriting.
People with this skillset can put into words everything you want your website to include. From the ‘about us’ section to the ‘contact us’ section.
After you set this part up its time to make it look good.
The feel of the website plays a major role in how your content is perceived. So, this is where a web designer comes into the picture.
A web designer will make the colours and fonts and layout of your website match the vibe you want your brand to have.
The web designer adds the images, videos, and graphics that will give the aesthetic appreciation you want your visitor to experience.
In addition, it is the designer’s job to make the user experience (UX) as great as possible. How? The designer will set up links between your pages for easy navigation, they will make the website straight forward to use and will guide the visitor to find what they need fast (through headings, menus, and links).
This not only gives a good UX, but it also helps your website rank in Google search.
How we do web design differently at Online Solutions.
We believe that one of the beautiful aspects of web design is that the designer is free to put their creativity into play and let their visual skills and instincts create a masterpiece.
When we work with clients, we make sure to provide the best experience we possibly can, by adapting our web designing strategies to their needs. Given that we are a small company with few people, we give a very personal experience to every client. We focus on you, your needs, and the goals you set.
As to what we would suggest to a website owner who decides to hire a web designer is – give freedom to your designers. Let them create without limitations and ‘don’ts’, and when they are done, give feedback and suggest the improvements you want.
Do not forget that an experienced web designer is essentially an artist with lots of skills, you might lack.
Trust them, but make sure you do your research as well – having complete trust in someone might not always be the best option.
If you keep yourself updated and informed about a subject, you can have a valid and reliable opinion on it, and potentially avoid many mistakes that come with unawareness.